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The Shovel-Seller’s Secret: How to Build a Lasting Business (Even if You’re Not Digging for Gold)

The Shovel-Seller’s Secret: How to Build a Lasting Business (Even if You’re Not Digging for Gold)

The Gold Rush Strategy Series

Ileana Scemtovici's avatar
Ileana Scemtovici
Apr 22, 2025
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Strategic Depth
Strategic Depth
The Shovel-Seller’s Secret: How to Build a Lasting Business (Even if You’re Not Digging for Gold)
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Beyond the Glamour, Where Longevity Lives

Let’s be honest, there’s something intoxicating about the gold-digger narrative.

The founder who strikes it rich.

The creator who goes viral.

The startup that raises millions overnight.

We’re drawn to those stories because they feed our belief in the big win, the leapfrog, the dramatic arc.

But behind the noise, t…

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