Strategic Depth

Strategic Depth

Forecast Wars: Navigating the Digital-Twin Hype Cycle for Strategic Advantage

The Fog of Forecasts. A Leadership Challenge

Ileana Scemtovici's avatar
Ileana Scemtovici
May 16, 2025
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The boardroom was ready. The data decks were not.

The CFO had just dropped a 70-slide deck forecasting meteoric growth for digital twins: $120 billion by 2030, glowing with charts, confidence, and consulting firm logos.

Minutes later, the CIO countered with a “more cautious” McKinsey scenario: $25 billion, tops.

The room froze, somewhere between a smirk …

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